The best marketing strategy in two parts:
1) Caring. Empathy as guru Seth Godin would proselytize,
2) Telling a story your community wants to hear and
3) Some form of virulent word-of-mouth to drive prospects to your business (avoid high ad costs).
How is your business currently achieving that?
So many are still indoctrinated on interrupting people with ineffective, boring advertising and offers treating people as numbers, and no measurement of results. If you can hit on these 3 macro-level points, you win.
1) Caring. Empathy as guru Seth Godin would proselytize,
2) Telling a story your community wants to hear and
3) Some form of virulent word-of-mouth to drive prospects to your business (avoid high ad costs).
How is your business currently achieving that?
So many are still indoctrinated on interrupting people with ineffective, boring advertising and offers treating people as numbers, and no measurement of results. If you can hit on these 3 macro-level points, you win.