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Great Example of Mailer Marketing

Discussion in 'Marketing and Promotion' started by Edvin, Jan 9, 2018.

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  1. Edvin

    Edvin MVP Member Top Contributor

    I'm not sure about you, but I've seen the Daymond John's ad, a Shark Tank Investor, all over this forum. I've even seen him other places on the net as well.
    I have thought about attending his event but dismissed the idea.

    Well, a few days ago I received a glossy (apparently expensive) ad with two tickets (marked at $147 each) to attend a local event. I don't know what to expect in the event; but, I'll see if I can make myself available :)


    Now lets talk about marketing:
    • The mailing was high glossy print to maintain the image brand.
    • The mailing envelope was personally addressed to me.
    • The target audience is obviously entrepreneurs.
    • He probably got my information from a mailing list; satisfying certain demographics (age, income, etc).
    • The information may have been cross referenced with Small Business Development Center records to find entrepreneurs.
    • The marketers may even have looked at county or state records to find business owners.
    • Not sure if I would attend for $150; but, a free ticket from an event that is backed by a celebrity investor did get my attention.
    • $147 ticket ends with 7, which I talked about in pricing section of my post.
      The odd number makes the consumer take the time to think about the value; as appose to bargain price ending with 9.
    • It had an offer that is hard to refuse; it's FREE.
    • They probably had a trigger. That is, Try to get paid subscribers until a specific date. The free offer was sent to entrepreneurs after expiration date to insure maximum ticket sell revenue as well as lead generation.
    • He used an ad agency to help with creative, copy, photo-shoot. We don't expect someone like Mr. Daymond to take his own picture; and the the quality is apparent.
    NAVIN and djbaxter like this.
  2. NAVIN

    NAVIN Member

    Thats cool,( your eye is everywhere, where you can boost your knowledge.... :)
    ) Please Share the event after you join....

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