Google: Titles & Descriptions Are Easy Wins For SEO

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djbaxter

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Google Says Titles & Descriptions Are Easy Wins For SEO
by Barry Schwartz, Search Engine Roundtable
March 6, 2018

This is a no brainer and one of the easiest things you can do to help a site perform better in search - make sure their title tags are reflecting the content on the page and what the searcher would query to find their content. John Mueller from Google said on Reddit "good titles & descriptions are some of the easiest wins you can get on webpages."

He wrote:

Good titles & descriptions are some of the easiest wins you can get on webpages. We did a round of site-reviews for some NPOs recently, and the number one item that came up for almost all of them was that what they cared about wasn't front & center on their pages, and reflected in their meta-data. How are search engines supposed to guess what you want your pages to rank for?
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