Google My Business: Looking Good Online with GMB Photos

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djbaxter

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Google My Business Photos: The Ultimate Guide to Looking Good Online
by Jamie Pitman, BrightLocal
August 7, 2018
TL;DR
  • 60% of consumers say local search results with good images capture their attention and push them towards a decision.
  • Upload a variety of images to Google My Business, including exterior shots, interior photos, snaps of staff, and pictures of products.
  • Avoid overly professional photography as this can actually make your business seem untrustworthy. People want a real feel for your business.
  • Do not use stock photography in your Google My Business listing. Google will find and delete stock photos.
Google advises businesses to upload several different types of image;
  • At least three strong exterior photos, taken at different times of the day and showing the approach to the business from common angles
  • A minimum of three interior photos
  • Product photos for the most popular products and services you sell
  • One image of any common areas your business may have, such as the reception
  • A minimum of three management and team photos
  • For bars, restaurants and cafes, images of the most popular food and drinks
  • For hotels, images of guest rooms should be uploaded
It’s worth noting that the search engine’s research indicates that:
“…Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”​
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