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Making search results more local and relevant
by Evelyn Kao, Product Manager, The Official Google Blog
October 27, 2017

When you’re searching on Google, we aim to provide the most useful results for your query. Today, around one in five searches on Google is related to location, so providing locally relevant search results is an essential part of serving you the most accurate information.

In order to provide this optimal experience, your location determines the country service you receive results for across Google Search and Maps. Historically, these services have been labeled and accessed via country code top level domain names (ccTLD) such as [google.ng for Nigeria] or [google.com.br for Brazil]. You may also have typed in the relevant ccTLD in your browser.

Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.

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