Google: Content Publishing Frequency Is Not A Ranking Signal

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djbaxter

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Google: Content Publishing Frequency Not A Ranking Signal
by Barry Schwartz, Search Engine Roundtable
March 8, 2018

John Mueller from Google said Google's algorithms doesn't give a benefit to a site that produces more content, more frequently than other sites. He said on Twitter, "a site isn't a machine that pumps out content at a fixed rate. Well, it shouldn't be :)."

Yea, having more unique and quality content gives you more opportunities to rank well in search. But just because you publish 10 new pages per day and your competitor does 1 new page per week, it doesn't mean you will rank better for the same keywords because you publish more.

Question:

Do Google's algorithms take into account the frequency/volume/schedule of publishing new content for a site? Say a site publishes 5 new URLs daily, but then begins to publish 2-3 instead. Does that make Google looks differently at the site?
John Mueller:

Nope. A site isn't a machine that pumps out content at a fixed rate. Well, it shouldn't be :).
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