Google: Content Publishing Frequency Is Not A Ranking Signal

[djbaxter]

Google: Content Publishing Frequency Not A Ranking Signal
by Barry Schwartz, Search Engine Roundtable
March 8, 2018

John Mueller from Google said Google's algorithms doesn't give a benefit to a site that produces more content, more frequently than other sites. He said on Twitter, "a site isn't a machine that pumps out content at a fixed rate. Well, it shouldn't be ."

Yea, having more unique and quality content gives you more opportunities to rank well in search. But just because you publish 10 new pages per day and your competitor does 1 new page per week, it doesn't mean you will rank better for the same keywords because you publish more.

Question:

Do Google's algorithms take into account the frequency/volume/schedule of publishing new content for a site? Say a site publishes 5 new URLs daily, but then begins to publish 2-3 instead. Does that make Google looks differently at the site?

John Mueller:

Nope. A site isn't a machine that pumps out content at a fixed rate. Well, it shouldn't be .

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