Google AdSense Earnings At Risk: Create Ads.txt File

djbaxter

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Google AdSense Earnings At Risk: Create Ads.txt File
by Barry Schwartz, Search Engine Roundtable
September 17, 2019

Google AdSense is now warning some publishers that their earnings are at risk because they have not uploaded an ads.txt file to the site's root domain. Google says "To prevent severe impact on revenue, download an ads.txt file then upload the file to the root level domain of each site."

You may see a warning at the top of your Google AdSense console that says "Earnings at risk - You need to fix some ads.txt file issues to avoid severe impact to your revenue." Then two action buttons, one to "Fix Now" and the other to "Learn More."

Here is a screen shot (click to enlarge):

t-google-adsense-earnings-risk-1568719565.png

Then when you click on it, it shows you this warning that reads "To prevent severe impact on revenue, download an ads.txt file then upload the file to the root level domain of each site." "It may take a few days for changes to update. If you’re using another ad network, remember to add the network to the ads.txt file. See the ads.txt guide for more details," Google added:

Here is a screen shot (click to enlarge):

t-google-adsense-create-ad-txt-file-1568719566.png
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djbaxter

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Creating the ads.txt file is quite easy. Google has a step-by-step guide at


Inventory management: Ads.txt guide
Authorized Digital Sellers, or ads.txt is an IAB initiative that helps ensure that your digital ad inventory is only sold through sellers (such as AdSense) who you've identified as authorized. Creating your own ads.txt file gives you more control over who's allowed to sell ads on your site and helps prevent counterfeit inventory from being presented to advertisers.

We strongly recommend that you use an ads.txt file. It can help buyers identify counterfeit inventory and help you receive more advertiser spend that might have otherwise gone toward that counterfeit inventory.

Fix ads.txt issues in AdSense
If there's an issue with ads.txt on your site, you'll see an alert in your AdSense account. To prevent severe impact to your revenue, follow the steps below to fix the issue.

Note: It may take a few days for your changes to be reflected in AdSense. If your site doesn't make many ad requests it may take up to a month.

Create an ads.txt file for your site
  1. Sign in to your AdSense account.
  2. In the alert on your homepage, click Fix now.
  3. Click the Down arrow kxcb6MLAfu8hKNjYOoA3euoyQEGc9YiruwUjhzJ9U8=w18-h18.png to open the "Create an ads.txt file for..." message.
  4. Click Download. Your ads.txt file is automatically downloaded.
  5. Upload the file to the root level domain of your site (for example, ).
    Root levels are one level down from what’s listed in the public suffix list. For example, "google.co.uk" is a root domain of "co.uk" but "maps.google.co.uk" is not. See the IAB ads.txt specification.
Note: If you’re using another ad network, remember to add that network to your ads.txt file. Contact your ad network for their ads.txt information.

Add your publisher ID to an ads.txt file
  1. Sign in to your AdSense account.
  2. In the alert on your homepage, click Fix now.
  3. Click the Down arrow kxcb6MLAfu8hKNjYOoA3euoyQEGc9YiruwUjhzJ9U8=w18-h18.pngto open the "Add your publisher ID to these ads.txt files" message.
  4. Click Copy.
  5. Paste the line into each of your ads.txt files.
    Your ads.txt file should now look like this, where pub-0000000000000000 is your own publisher ID:

    google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0
See also: Ensure your ads.txt files can be crawled - AdSense Help
 
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