flippaguru
Member
What are your favorite marketing strategies?
I really must disagree with this post.I believe social media for selling is a questionable strategy. We use it solely for brand recognition unless if it's a specific special market segment such as cafe/bar/restaurant etc. Brand ambassadors and other types of "influencer marketing", their effect is unmeasurable. How can you be sure how much effect did your influencer have?
Promotions, if you do them on social media you keep the traffic on that social media when you should be directing it to your website! In general, we now encourage our clients to NOT have a social media page and only use paid advertising to direct traffic to their own site, nothing else.
It's fairly simple, really. We just have our " Brand ambassadors" (or influencers) direct their audience to a partcular link, that tracks the response.Brand ambassadors and other types of "influencer marketing", their effect is unmeasurable. How can you be sure how much effect did your influencer have?
I do not see where we disagree. Product awareness and brand recognition are the same thing. Also the answer to "where is a good plumber" could easily be "check out www.smallvilleplumber.now". Having a page on the platform is not necessary. Regarding the "free" part, it's not free if you have to maintain a page. It costs at least time and effort, and usually hard money too.I really must disagree with this post.
First, setting up business accounts on social media is absolutely a good strategy for creating awareness of your products or services and sharing reviews of your business among other users of social media. It is especially effective for small businesses but increasingly large corporations are using social media to good advantage. Social media in one of the places people go today to get recommendations, posting things like "Does anyone know of a good, reliable plumber in the Smallville area?" to their friends and followers. Such posts usually attract immediate responses from several people among that list of friends and followers.
You just can't get better advertising than that. And it's free.
Social media does NOT drive word of mouth recommendations. Word of mouth recommendations are driven by interaction between people and trust, irrespectively of medium/platform. You can make a point that a lot of people today interact through social media, but still that does not make maintaining a page on the platform necessary. If you don't have a page, it doesn't stop people from talking about your product. Also, most interaction is carried out through the messaging service and not posts. Regarding the part in bold, again, that costs money either way and you do not need a company/product page to buy ads on any platform.As for promotions staying on social media and not benefiting your website, that's simply not true either. Any business page on social media can and should contain a link to your website. Social media drives word-of-mouth recommendations and awareness and that link drives people directly to your website or business.
It's fairly simple, really. We just have our " Brand ambassadors" (or influencers) direct their audience to a partcular link, that tracks the response.
So if we're paying 3 different people to promote our message to their audience, we give each of them a slightly different link to send their audience to.
For example (online):
Brand ambassador "A" tells their audience to visit yoursite. com/1
Brand ambassador "B" sends them to yoursite. com/2
Brand ambassador "C" sends them to yoursite. com/3
All links redirect to your same website, and you can measure which link(s) got the most activity
Another option is to have the Brand Ambassador offer a coupon code to their audience (for a discount, or a freebie, or whatever it takes to get those people into your store)
Each Brand Ambassador gets a different coupon code. When a visitor uses a coupon, it's easy to track where the coupon came from.
Offline, it's the same thing. As long as we have variations in our coupon tracking codes, it's easy to track and measure which ones worked the best (and where they came from)
There's a couple other ways I've heard of (that I'm not too experienced with). So this article on Forbes.com explains it better than I can...
How To Measure The ROI Of An Influencer Marketing Campaign
What you describe is not influencer marketing, it's an affiliate scheme. Maybe i'm delving into the legalities here but i don't see influencer marketing like that at all. The whole point of the influencer is that they are someone who are trusted by their audience. If they give me a product link with an affiliate number, that is not trustworthy anymore because it's clear they are advertising this product because they get paid to and not because they think it's any good. Their credibility becomes as good as those "top #10 of this product" lists, full of affiliate links.
Regarding coupons, you don't need an influencer for thatPeople use coupons for the benefit of it, does't matter where they got it from, as long as it works!
Brand ambassadors and other types of "influencer marketing", their effect is unmeasurable. How can you be sure how much effect did your influencer have?
I'm sure you know that unless you are using only one marketing medium (ill-advised), multiple channels contribute to the bottom line....Brand ambassadors and other types of "influencer marketing", their effect is unmeasurable. How can you be sure how much effect did your influencer have?
During my affiliate marketing days, google adwords were the king for me. For small local business, I found advertising on adwords or facebook did not deliver as much value as I had hoped. so, I feel taking an active role during natural events would lead to more leads. In my case, holding a both for back-to-school night; or providing 1 hour free class in the local library. This strategy would then work better with social media event and give-aways to get more people involved; but, now we are starting to talk about a marketing plan strategy, which I have not had a chance to plan and execute.What are your favorite marketing strategies?