Facebook Pixel Thread

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Hello everyone
Facebook Pixel Thread starts here, and here is the first question.
Do you use Facebook pixel? Does anybody know how it counts the revenue in the analytics tab? I mean does it only reflect the purchases coming from Facebook customers or all the purchases from all sources?
Thank you
 

Edvin

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Hi Union Progress,

I haven't used Facebook Pixel; but, do understand about the technology to give some insight.

The tracking will only report visitors that have been to the Facebook.
However, what happens if I visited your facebook last month, and came to your site with search engine today?
By default facebook attribution window is 1 day after viewing your ad and 28 days after clicking, so it is a good idea to change your attribution based on your specific needs.

This thread made me think how facebook pixel and campaign can be tracked in Google Analytics (GA).
I found an interesting article that is worth a peek, which essentially talks about having a landing page that gets triggered for GA; thereby having a funnel.
 
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