Featured Easily Optimize your Wordpress Posts for Search Engines

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djbaxter

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This post is by one of the writers at Yoast.com. If you use WordPress for your business website or for your own blog, the Yoast SEO Plugin is one of the basic plugins you should be using. It doesn't exactly automate SEO for your posts and pages but it will inform you about what is good and not so good about a new post as you are creating or editing it, even before that post goes live.

There is both a free and a paid version of this plugin. Most users will find that the free version does everything they want.

Here is an excerpt from one of the recent posts on the Yoast SEO plugin:

SEO basics: How to optimize a blog post?
by Marieke van de Rakt, Yoast.com
March 19, 2017

The very first step of every content SEO strategy should be keyword research. You should figure out for what search terms you want to be found. Figuring out the right keyword can be quite daunting though. You really have to get into the heads of your audience.

A word is not a topic, though. Besides a keyword (or keyphrase), you’ll need an angle, a specific story around that keyword. Read our tips on how to come up with ideas for your blog if you would like to know more about that.

Yoast is most famous for the Yoast SEO plugin, of course. Our plugin will really help you in the optimizing process. The first step is to fill out the keyword you want your post to be found for (the focus keyword). After that, the plugin will give you feedback on how to improve the SEO of your blog post. It will, for instance, check your post for these things:

Use that keyword
If you want to rank high for a certain term, you should definitely use that term quite often in your text....

Optimize your headings
Check if your focus keyword is in your headings. The title of your post is really important.... Try to use your keyword in at least one of your subheadings as well.

How about that snippet?
The snippet is the thing Google shows in the search results. It’s the title of your post and a short description. Yoast SEO will help you optimize your snippet.... this piece of text will have to convince them to go to your site.
The full article has step-by-step examples with screenshots for using the plugin.

Read more...
 

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