Do you use mobile apps for your business?

[Paulinka]

Hi! As you probably know, I'm an app advocate. And I wonder if you use them for your business goals. And how - for sales, lead generation, anything else?

 

[djbaxter]

Just Google My Business, Google Analytics, and Facebook Ads.

 

[Paulinka]

Just Google My Business, Google Analytics, and Facebook Ads.

But no mobile apps, right?

 

[djbaxter]

Those are mobile apps.

 

[Ironcore]

Yes, but not as wide as one may think. For practical purposes social media apps that allow me to conduct business on platforms like LinkedIn or Facebook. Even if mobile apps exist, I still rely on the desktop version because I find it more flexible to go with the keyboard and mouse.

 

[Julia Sta Romana]

I know we have an app to increase traffic to our site. No idea if it's contributing to conversions though. You gave me something to think about...

 

[Paulinka]

Even if mobile apps exist, I still rely on the desktop version because I find it more flexible to go with the keyboard and mouse.

And what about your clients?

 

[Paulinka]

I know we have an app to increase traffic to our site. No idea if it's contributing to conversions though. You gave me something to think about...

Great! Do you use any cross analytics?

 

[Paulinka]

Just want to show some approaches on how to use mobile apps in business.

• A mobile commerce app for e-commerce business;
• An app for qualified lead generation - a nice idea for B2C business;
• A local marketplace app - it's more about settling a separate business but who knows;
• Some niche apps - fitness, dating, diet, etc.