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Difficult marketing

Discussion in 'Marketing and Promotion' started by remnant, Mar 17, 2016.

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  1. remnant

    remnant Member

    I have been recruited to market a new college. It is attractively branded and quite spacious and in a downtown address. Other than that, the relatively low cost of the courses and accommodation are the only other things going for it. My work involves direct marketing. The owner wants to create employment and is not for mass media advertisements. How should I go about it? Are there novel approaches to direct marketing?
  2. Hello, Remnant!

    What do you know about the people you're targeting? Where are the credible source of information they use to look for? Where do they use to go in the city?

    Everything will depend on the people you're targeting. For a more direct approach you'll need to know a lot about your customer's behavior and preferences first.

    Could you please share what do you already know, so I can be more specific and helpful?
    djbaxter likes this.
  3. Valerie Hart

    Valerie Hart MVP

    Hello @remnant
    What has happened with the marketing since last March? Did you find any tips or ticks you can share?
    I found an article on DMNews.com discussing how the different brands of today are trying various direct marketing strategies. Maybe one of these could help? If not, JoyOfDirectMarketing.com also helps businesses market online.
    djbaxter likes this.
  4. Neha Acharya

    Neha Acharya Member

    Online lead generation is easy and cost effective way to get new leads. Online lead generation methods are,
    • Content Marketing
    • Customer referral
    • SEO, SEM and PPC
    • Cross Promotion
    • Social media
    • Direct Mailing
    These are free medium you can go through which can be very complicated and tedious, instead you can go through some paid tools that provides you the leads and are also reliable such as,
    • LeadLake
    • Growbots
    • Relpro
    These tools will help you to get enough leads you need and can help you to get quality leads.
    Edvin likes this.

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