Creating Your Social Media Strategy

djbaxter

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6 Key Questions to Ask Before Creating Your Social Media Strategy
AddThis.com
June 27, 2017

You’ve decided that the time has come to finally start using social media to help build your business. Or maybe you’ve decided to revisit your social strategy in light of some new platforms you want to try.... But before jumping in, you first need to make sure you have clarity on what you want to accomplish and how you’re going to get there.
  1. What are you trying to achieve? Goals to consider might include:
    • Building brand awareness
    • Attracting new customers or leads
    • Engaging/supporting existing customers more effectively
    • Increasing customer loyalty
    • Making sales or closing deals
  2. Who are you trying to attract?
  3. What social media platforms should you use?
  4. What style/tone/voice should you use?
  5. How will you measure your progress?
  6. Who will manage and execute your social media strategy?

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