Creating a Content Calendar The Easy Way
Building a content calendar makes content marketing organized and well-planned. Planning which content to publish or post is always a clean strategy to build authority to your business platforms. To help you better understand a content calendar, we will talk about what it is, its importance, the best practices you should use, and how to create it.

What Is a Content Calendar?
A content calendar or editorial calendar is a written schedule of where and when you post or publish upcoming content. You can include updates to existing content, partnerships, planned promotional events or activities, status updates, and upcoming content pieces in the content calendar.

Why Is Content Calendar Important?
If your content marketing strategy aims to grow your business online, keeping content organized through a content calendar is key. There are three ways a content calendar improves your marketing strategy:

It makes sure your content-related tasks will happen. A disorganized content production schedule will only let you forget things, neglect to update existing articles, or publish less often.
It makes it easier to work with your team or outside partners. If your content creation involves a team of people, then a content calendar keeps everyone in the same direction.
It provides a bigger picture overview of your upcoming content-related activities. For example, you make sure that you do not publish content of case studies at once or two guides discussing the same topic.
But if occasional blogging is just your hobby, then a content calendar might not be needed.

How to Create a Content Calendar

Creating a weekly calendar, for example, can seem daunting if it is your first time. But when everything is organized in the calendar, you will see how helpful it is to your business.

The following are easy steps to create a content calendar:

Step 1: Make a List of Content-Related Ideas

Create a list of your content-related events, activities, and ideas. When you write down these items, make sure to group them according to how they are related.

Step 2: Decide on the Frequency of Your Publication

The frequency varies on your marketing strategy. For content intended for social media, you might post multiple times a day, while for your blog, you can do once per week.

If you are using a spreadsheet, you can organize tabs for different levels of details, like weekly versus monthly.

Step 3: Assign Dates to Your Content Ideas

From the list, you created in Step 1, assign a date to each event, activity, or idea. You also need to state the frequency of the content you will publish.

Below is a sample of how you can organize your calendar:

Step 4: Schedule Each Part of Your Content Process

When you are dealing with complex projects in a team, it would be helpful to schedule each part of the process. In other words, you need to assign each person the task with the target finished date and to explain what the part is about.

Write down the content types you will publish. For each type, break it into steps so your team knows the entire process for each content.

Put each step into your content calendar and enter the name of each person assigned for a task for that step.
 

Julia Sta Romana

Top Contributor
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I also recommend keeping your content calendar simple if you're just starting out. Building a content calendar can be really intimidating if you use a template. And a lot of templates out there can look really complicated to a beginner because they're so detailed. Start with a simple calendar. Something you can easily understand and implement. Add more detail as needed.
 
I also recommend keeping your content calendar simple if you're just starting out. Building a content calendar can be really intimidating if you use a template. And a lot of templates out there can look really complicated to a beginner because they're so detailed. Start with a simple calendar. Something you can easily understand and implement. Add more detail as needed.
Thanks for this, Julia! I also agree that they should do a content calendar if they are planning to do it for the long run. Nevertheless, it's a good practice for content management.
 
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