COVID-19 Hinders Influencer Marketing Collaborations, Causes Some Creators to Shift Focus

[Julia Sta Romana]

Fallout caused by the spread of the coronavirus—including travel restrictions, business closures and event cancellations—has taken its toll on the influencer marketing industry. Social distancing and fewer collaborations with brands have made it difficult for social media creators to produce regular content, causing some to shift focus.

More than one in four US influencers surveyed by influencer platform Mavrck in March 2020 said they were receiving fewer collaboration offers from brands during the coronavirus pandemic.

Read the full story here: COVID-19 Hinders Influencer Marketing Collaborations, Causes Some Creators to Shift Focus

 

[twinkle]

So true. Travel and brand collabs are particularly on thin ice at the moment -- there's a fear of backlash that's waiting to happen if the content they put out will be deemed insensitive by the people.

Food and delivery businesses should grab this opportunity to collab with influencers, though. People are stuck at home and probably craving for something.