Consumers are thinking about efficient ways to shop and plan their purchases

[djbaxter]

Recent retail insights on the Canadian consumer journey​

Think With Google
October 9, 2020

New research shows Canadian consumers are thinking about efficient ways to shop and plan their purchases.

Most people are consolidating their shopping trips​

• 79% of Canadians are shopping at stores that carry a range of items.​

  Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

• 66% of Canadians are consolidating their shopping to single stores.​

  Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

• 82% of Canadian consumers prefer to shop in-store.​

  Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

Shoppers are researching online before purchasing​

• +700% searches for "in stock" have grown globally YoY.​

  Google Data

• 58% of Canadian shoppers are browsing for items online only.​

  Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

• 50% of Canadian shoppers use a search engine to discover or find a new brand.​

  Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

People still want safe and seamless transactions​

• 31% of Canadians have faced online ordering issues during COVID-19.​

  Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

• +3000% searches for “curbside pickup” have grown globally Year Over Year.​

  Google Data

• +600% searches for “click + collect” have grown globally Year over Year.​

  Google Data