Pinterest Rich Pins, a Complete Guide
by Jared Jones, Search Influence
May 30, 2019

Google’s Rich Snippets changed the face of the search game for the better, and now Pinterest has done a very good impression of it—and it is pretty darn good. Pinterest’s Rich Pins are a new feature that allows Pinnable content to display better information to avid Pinners.

What Is a Rich Pin?
A Rich Pin differs from normal pins by displaying additional information to users instead of only the pin title. Rich Pins use metadata in accordance with and the Open Graph Protocol to display this additional information on your pins. Open Graph may sound familiar because it’s what’s already used to display information on social media platforms such as Twitter and Facebook. Pinterest takes this principle a bit further by essentially combining the Open Graph Protocol with Article, Product, and Recipe schema types from to display detailed rich results on their websites. Below is a comparison of the Carbonara recipe from Immaculate Ruemu and My Gorgeous Recipes.


As you’ll see, neither recipe uses guanciale, but I’m willing to forgive Ruemu because of the wealth of rich data that shows up in her Pinterest SERPs.

How Do You Get a Rich Pin?
Getting a Rich Pin is as simple as following Pinterest’s official Rich Pin Getting Started Guide, but is also as difficult as following Pinterest’s official Rich Pin Getting Started Guide. The two ways to add structured data to show up in Rich Pins is to use Open Graph Tags in the header of your web page or to use meta tags in the body of your web page. Ruemu opts to add some open graph tags to the head of her recipe pages so that she ends up with Rich Pins whenever she pins to Pinterest.


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