Well, I belong to the group of people who do not prefer to jump straight on to the PPC bandwagon. Rather, I like to draw traffic towards my website using a blend of services intended for organic traffic, such as SEO, video marketing, article marketing, social bookmarking and social media marketing. What to do exactly for meeting the given goal? Can I do it myself using tools and self-knowledge or should these be outsourced to a digital marketing agency? Which one would serve the purpose better?