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Boost Organic Posts as Feed Ads on Instagram

djbaxter

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Instagram Lets Advertisers Boost Organic Posts as Feed Ads
by Matt Southern, Search Engine Journal
June 5, 2019

Instagram advertisers can now promote organic posts as ads that appear in other users’ feeds.

This ability is intended for posts that users publish as sponsored content. For example, a fitness brand might pay an influencer to create a post about its newest supplement. The brand could then go a step further and turn the influencer’s organic post into an ad.

Branded content ads will appear in the Instagram feeds of users whether or not they follow the influencer who originally published the content.

Advertisers can set their own targeting so the ads will still reach people who are likely to be interested in the product.
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