Thank you! This is really helpful, mfawcett. I can focus on select clients easier with this.Hey Monika,
I don't know if you are advertising, or planning on advertising or pushing a Content Marketing strategy, but you need to consider where your target demographics hang out. For example, they're not likely to be on Instagram:
Global Instagram user age & gender distribution 2018 | Statistic
But they may be on LinkedIn, since you are targeting business owners.