How to Use a Blog to Sell Your Products Online
By Mark Zeni,
December 5, 2016

Blogging is primarily a marketing tool. The statistics show that:
  • Business that blog get 67 percent more leads than those that don’t.
  • Marketers who prioritize blogging are 13 times more likely to see positive ROI.
  • Companies that blog see 97 percent more links to their website.
While you won’t make money directly off writing blog posts, the practice does boost overall profit by driving more traffic to your website. Blogging for eCommerce websites means there are more ways for people to enter your site. With more links back to your content, a greater database of keywords, and continuously updated content, you’ll also see higher search engine rankings, which will drive even more traffic to your site to improve your chances of converting leads and making sales.

Aside from traffic generation, blogging also helps you attract the right customer. Through helpful articles aimed at solving your ideal customer’s needs, you’ll bring in the type of people who are most likely to buy from you. The more you get noticed and build your authority through blogging, the more trust people will have in your site, and the more they’ll buy from you. Blogs are among the top five trusted sources online, giving you a chance to build relationships with long-time customers and build your brand.

As the article says, blogging is aqlso a good way to build an opt-in email list.

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