Better to PPC advertise on Google search results or Google Shopping for UK online retailer?

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We're considering marketing a small UK online retailer of mid-range watches on Google.

The PPC budget is relatively limited.

Would it be better to PPC to Google's search results, Google Shopping, or, despite it obviously being more work, should we try both?

Thanks in advance for the advice.
 
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Sep 6, 2018
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Try both, I would suggest looking into GDN for watches. Try small tests at first and optimise your funnel.
 
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