16 Ways to Get Deindexed by Google
Search Engine Journal
May 30, 2018

Those that try to game Google typically end up receiving a manual action notice and seeing their site downranked – or, even worse, deindexed from the search giant.... Don’t do these 16 things if you want to find continued ranking and SEO success!

1. Cloaking. Cloaking is the act of showing search engines one thing and your visitors another.... by delivering content based upon the IP address or the user agent. If a search spider is detected, the ‘clean’/’legit’ version of the site is displayed, but if it’s a human searcher is detected, the real version of the website is instead displayed.

2. Spam. Using any of these techniques could result in your website being deindexed:
  • Automatically generated content
  • Participating in link schemes
  • Sneaky redirects
  • Hidden links
  • Scraped content
  • Participating in affiliate programs without adding sufficient value
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
  • Sending automated queries to Google
3. Spammy Structured Markup. Google is always trying to make sense of the content of a page and adding structured data makes that easier. If you markup wrong or misleading content, or make the markup content invisible to users (among other spammy structured markup mistakes), you will get penalized.

4. 'Free Hosting'. Don’t get drawn in by the promise of "free hosting". There is no such thing as free web hosting! Instead of what you were promised, you will experience spammy ads and bad service.

5. User-Generated Spam. To prevent a related penalty, it’s a good idea to remove all spam comments (check out Akismet if you use WordPress) and manually moderate the content appearing on your website.

6. Keyword Stuffing. Keyword stuffing is a tactic that involves inserting or loading webpages (including meta tags and meta descriptions) with keywords and numbers to manipulate a website’s rankings on Google. This may include:
  • The addition of unrelated keywords. For example, your website is about coffee presses but you add irrelevant keywords related to blogging in the hopes it gets more traffic. Google will take action on this type of keyword stuffing.
  • Repetition of keywords. Google is on alert for the unnecessary repetition of keywords. This also includes using every variation of keywords available.
  • Hidden text. Another old-school SEO tactic is to put keywords on a website in either a font that:
    • Matches the website’s background.
    • Is too tiny to be read.
In either case, when Google notices the deception, you will be penalized.

7. Thin Content. According to Google, thin content is defined as having little or no original content. Having thin content can result in Google deindexing your site.

8. Duplicate Content. Duplicate content is when people copy content from other websites and try to pass it off as their own. Duplicate content doesn’t always mean reusing content from another website — you can also trigger a duplicate content penalty by creating multiple pages of the same content (location-specific landing pages, product pages, etc.) from your own website.

9. Write Content Using a Machine (Article Spinning). Many website owners can’t be bothered to create their own original content, so they resort to plagiarizing content or spinning/rewriting articles.

10. Doorway Pages. Doorway pages (also known as bridge pages, portal pages, jump pages, and gateway pages) are pages created to rank for specific search queries. According to Google, these doorway pages can lead to multiple similar pages in the search results, where each page just links back to the first page.

Unnatural Links to/from Your Website
Google will take manual action on your website if you’re guilty of:

11. Buying links.
12. Linking from Forum Signatures.
This tactic does not work as it did before since many forums have disallowed linked signatures and links from forum signatures are considered no-follow.
13. Spam blog commenting.
14. Low-quality guest posting.
15. Link exchanges, such as link farms, private blog networks, and link directories.
16. Paid links.

The main thing, from what I've been reading, is that these days the Google algorithms care primarily about the user. Something that is bad for the user experience, may also be bad for your Google rankings.
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