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AOL to acquire Millennial Media for about $250 million

Discussion in 'General Business and Entrepreneurship' started by EF-Roger, Sep 6, 2015.

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  1. EF-Roger

    EF-Roger Member

    Now we have confirmation that that was the case, as AOL announced on Thursday that it has signed an agreement to buy mobile ad network Millennial Media to expand its reach into mobile.

    The proposed sale introduced Thursday of Millennial to AOL for about $248 million money, one-eighth of its market worth on the day of its preliminary public providing demonstrates the shifting nature of the fashionable promoting market, analysts and observers stated. AOL will also increase its mobile brand advertising scale across ONE, and it will have access to approximately one billion unique users globally.

    The deal also comes on the heels of Verizon’s acquisition of AOL, giving the carrier a slate of online video content and programmatic ad systems that are expected to play a big role in go90, Verizon’s coming “mobile-first” video offering.

    Read more AOL to acquire Millennial Media for about $250 million » Bulletin Leader

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