In a perfect world, I absolutely agree.
In a real world, I absolutely disagree.
You'll be hard pressed to find someone who is "completely" transparent while selling him/herself via their resume and job interviews; so, why is a sales profession under scrutiny.
We certainly need to be ethical; but, customer dialog is one of many components of a larger system.
For example, strategic pricing, discounts, up-selling, negotiations, design, color psychology, etc are all control knobs that help an organization strives to meet and exceed sales forecast.
Should you disclose that your competitor is having a sale for the same price item?
Is the author going to still support her position if failure to meet sales quota will result in closing a factory; thereby, laying-off 10,000 employees from a small town?
We can get into philosophical discussion and apply ethical decision theories (subjective relativism, cultural relativism, divine command, ethical egoism, kantianism, utilitarianism, social contract, ...); and philosophers are first to point out the strength and weakness of each theory, so it isn't too hard to argue in favor/against the author.
Everyone works within some kind of an ethical framework.
That means that sometimes being "sleazy" is the most ethical way to move forward.
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