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About direct mail services

Discussion in 'Marketing and Promotion' started by lawrencedavid, Apr 11, 2017.

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  1. lawrencedavid

    lawrencedavid Member

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    Many people and companies are now choosing direct mail services to improve their sales. I don’t know how this actually works. If I decided to choose direct mail advertising as the business promotional technique, what response rate can I expect from this? Please share your opinion.
    There are lots of companies are now using this method. So we should bring some difference in our mail campaign. How can we maximize the creative impact of direct mail package? Thank you
     
    Last edited by a moderator: Apr 12, 2017
  2. azgold

    azgold Moderator MVP Member

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    My sister worked for a company that did that. She and I delivered a ton of postcards through several neighbourhoods. Did it work for them? Yes, they got some new clients from it.

    I think it depends on what and how you're promoting and your target audience. What we did was the right direct method for their market.

    I doubt that anybody can tell you that. There are variables, such as audience, method, product/service, location, demand, etc. that all factor in.

    By thinking outside of the box. For example, I once read about a company that had the local pizzeria put sticky notes on their boxes to promote their related (but not competitive) product. It was a barter system, the company promoted the pizzeria.

    You're only limited by your imagination. And if you get really stuck, come back and let us know, or you could hire a direct advertising consultant. Your printer may also have some advice.
     
    Adam Toren and djbaxter like this.
  3. Jessica Danes

    Jessica Danes MVP Member

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    @lawrencedavid, what country are you in? I have not tried this service myself, so I am not sure what type of response you will get. It also varies depending on your area, your target mailing group, and what you're willing to spend. USPS has their own program that I have been looking at for a while now, and it looks pretty promising. It's called Every Door Direct Mail, and they have their own design program to help you save time on creating and printing your ads.

    On their site, they do not have reviews. However, I found another marketing site that goes into explaining how the program works so you can find out if it is the right program for you. You can find it on PostcardMania, and you can even give them a call for a free consultation. Let us know if you decide to go direct, and how it works out for you!
     
    Edvin and djbaxter like this.
  4. Jrob

    Jrob Member

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    Direct mail can be a goldmine if used properly. However, sending a lame offer will result in a poor response. Sending a letter or postcard giving the customer of value such as a great price, contest or giving away information guides or reports can be a huge win.
     
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  5. Jessica A.

    Jessica A. Member

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    Direct mail can be costly as opposed to email but it could potentially increase your sales since almost nobody uses it anymore. People would like to receive something tangible compared to paperless emails that they can delete without reading. The response rate all depends on your market, the product your offering and demand for services - the law of supply and demand.
     
    djbaxter likes this.
  6. Gin

    Gin Member

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    Using and succeeding in direct mail services would probably be similar to how 'mail order' businesses operate. As with all businesses, start with a 'list' of your 'target' market. People who are and would be, interested in your offer. It can be costly, yes! but research their offers (post office, courier, direct mail providers,etc.) as they may have lower priced mail service options.
     
    djbaxter likes this.
  7. Jrob

    Jrob Member

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    EDDM is great for businesses such as restaurants and can be good for service businesses with a good offer, but need to capture their email or cell phone for follow up. Many people are not ready to buy right now, but if they are on your contact list and with follow-ups will result in sales.
     
    azgold and djbaxter like this.

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