A Small Business Guide to LinkedIn

djbaxter

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A Small Business Guide to LinkedIn
by Barbara Davidson, Headway Capital Blog
Sept 23, 2019

LinkedIn is the definitive social media platform for the professional community. But while 30 million companies have LinkedIn profiles, many small business owners continue to resist or delay signing up. Who needs another social media network, right? Especially one targeted for use during work hours! Wrong. LinkedIn is less a social media network than an all-round professional tool. It is best seen as an effective platform for promoting your business, learning about your industry, and connecting with your most relevant professional contemporaries. ....

So how and why can small businesses leverage this opportunity? Well, LinkedIn is about more than selling your product or service. What you’re really selling is an idea of what your business means. Your combination of product niche, personal experience, and location makes you an expert in your precise area of the industry. When you share or publish quality content on LinkedIn, you get the right kind of attention from the right kind of people, and your prestige grows. ....

Creating a small business profile on LinkedIn is not much more involved than making a profile on any other platform. We’ve created a step-by-step guide for small businesses to establish and maintain that winning LinkedIn profile. In just a couple of hours, you can give your company a presence on LinkedIn and create a strategy to optimize your professional reputation.

Once your profile is up and running, follow our guide to building a LinkedIn following. Optimize your profile; regularly share valuable, relevant content; and you’ll soon find your small business flourishing in a new and vital context.

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