djbaxter

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David’s Bridal helps customers of their major competitor and David’s Bridal at the same time.

David’s Bridal’s SEO Person Deserves a Raise
LocalVisibilitySystem.com
July 14, 2017

Longtime competitor Alfred Angelo goes belly-up without warning, so what does David’s Bridal do? Make an irresistible offer on an expertly-optimized page that a panicked bride will click on if she sees it in the search results.

alfred-angelo.jpg

...quick thinking on the part of their SEO guy or gal.

Just look at that description tag (above). The “wedding of their dreams” is no mistake; that’s what Alfred Angelo promised, and what now only another, solvent company can deliver on. The click-through rate on that page must be insane.

The URL is named relevantly:
http://www.davidsbridal.com/Content_Bridal_alfredangelo

The content of the page is clear and on-topic – no gimmicks.

alfred-angelo2.jpg

The remainder of the article is a summary of lessons to be learned for any large or small business.

Read more...
 
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