A List of Business Non-Essentials

Mr.Trep · Apr 1, 2015

Have you ever read a blog post titled like so, "Before You Start A Business Checklist"?

Most things on these checklists simply slow you down and keep you from getting to what you're really after; paying customers!

I've compiled a list of things you should NEVER do before you have at least three paying customers.

Blogging
Registering a DBA (Doing Business As) Name
An EIN, unless you are a partnership
Business Cards
Incorporation or an LLC (this comes WAY later!)
A Website
Office Supplies
Designed Materials
An Email Signature
A Brand / Mission Statement
Twitter Account
A Fancy Porfolio
A Business Email Address
Paypal
Business Bank Accounts
An "About" Biography
Press Kit
Invoice Templates
Logo
SEO
Updating Social Media Accounts (Personal)
Signing Up For Industry or Business Newsletters
A Business Phone Number

If you really think you need one of these, that's ok. There's nothing wrong with wanting a sexy email address and signature, but it keeps you from focusing on what's important. Why do any of these things if you don't technically have a business yet?

p.s. If you have any other ideas of things to add to the list, please let me know

Sincerely,
Mr. Trep

308Digital · Apr 11, 2015

Nice checklist Mr. Trep. I figure the next logical question someone starting a business might ask is just how do they go about finding their first paying customers/clients. Here is an article that should help those looking to answer that question.

How to Get Your First 3 Paying Clients

K · Apr 13, 2015

Not sure I agree with all these tbh, especially the website one for a new business I think it's pretty essential. However I totally agree you need to see if your business is going to work before doing most of the others.

Mr.Trep · Apr 13, 2015

Obviously, if your business is a website or you do something like affiliate marketing, the requirements are different, but for a service or product, it should be thought of later. Would you rather spend your time getting clients/customers or building a website?

You must be direct within business.

MrSock · Apr 25, 2015

I believe we can focus on both strategies I wouldn't like to be seen as a small business that would disappear or be unreliable quickly. When I visit a business I look for social media, blogs, support and consumer reviews.

CoolSpot · Aug 12, 2015

I gotta agree with K on the website thing, even if your just developing a new product. A simple one page site that lists out the details of what the product is I would say is pretty essential, I mean if someone hears about your new product, first thing they are going to be doing is hitting google to look for more information and where they an possibly order one. If you are lunching a kickstarter, again I would say a website is pretty essential, and for kick start I would even go as far as saying that social media is pretty essential, you need to keep you product in from of the people that is going to be targeted at.

With all the sites like wix and the templates for wordpress etc, you can have a basic site up in 20 mins to an hour, so from my point of view, not doing it is gonna do more harm than good.

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