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3 Stylish Startups That Want You to Ditch 'Fast Fashion'

Discussion in 'Fashion and Accessories' started by EF-Roger, Jan 7, 2016.

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  1. EF-Roger

    EF-Roger Member

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    Is ‘fast fashion’ going off trend?

    The business model used by retailers such as Zara (Inditex) and H&M to quickly move catwalk styles to store shelves requires manufacturing hot trends in bulk with cheaper material. However, some startups are rejecting the practice of overproducing garments, and putting more sustainable solutions in their place.

    The movement is fueled in part by disaster, including the deadliest one in the history of the global garment industry. Last April, a clothing factory collapsed in Bangladesh, killing 1,133 people and injuring more than 2,500. Well-known retailers like Inditex, Mango, JC Penney and Children’s Place sourced products from this facility, according to theClean Clothes Campaign.

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