SocialMediaToday just released an article of what they believe could be the biggest social media marketing trends for 2022. Notable predictions on that list include:
  • AR/VR development: If you can create content that can help customers interact with your product in a whole new way, that could put you at an advantage for 2022.
  • Digital identity: It's not enough for brands to humanize themselves anymore. Customer engagement is going to be about having a digital avatar that your customers can interact with.
  • Building better payment frameworks. Social media platforms WANT your business. If it makes it easier for you to sell through their platform, they're going to do everything they can to make it easier for your customers to buy from you.
  • Remote recruitment: Remote work is here to stay, and recruiters know that. By making the recruiting process more accessible, businesses hope to attract better talent in the coming year.
You can read the full story here: 26 Predictions for Social Media Marketing in 2022

What prediction stood out to you the most?
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