Content may still be king, but you need the right approach, strategy and talent. Let's clear up some common myths about content strategy.
1. Content strategy means content marketing
Many people believe that content marketing and content strategy are the same. The term “content strategy” is often used interchangeably with content marketing.
Content strategy is about creating a plan for how you will produce and distribute content across your website and other channels.
But while the two fields share some common goals and tactics, there are important distinctions between them. While content marketing is essential, it’s only one part of a successful content strategy.
In short, content strategy is a plan, while content marketing is a part of that plan.
2. Content strategy is about topics and keywords
This is one of the biggest misconceptions.
A prospect questioned our content strategy services. Why? They believe content strategy is only a list of topics and keywords and don’t need any service provider. And we lost the lead.
Coming up with a list of topics and keywords is just one small part of creating a successful content strategy.
A content strategy would include (depending on the goals and targeted platform),
1. Content strategy means content marketing
Many people believe that content marketing and content strategy are the same. The term “content strategy” is often used interchangeably with content marketing.
Content strategy is about creating a plan for how you will produce and distribute content across your website and other channels.
But while the two fields share some common goals and tactics, there are important distinctions between them. While content marketing is essential, it’s only one part of a successful content strategy.
In short, content strategy is a plan, while content marketing is a part of that plan.
2. Content strategy is about topics and keywords
This is one of the biggest misconceptions.
A prospect questioned our content strategy services. Why? They believe content strategy is only a list of topics and keywords and don’t need any service provider. And we lost the lead.
Coming up with a list of topics and keywords is just one small part of creating a successful content strategy.
A content strategy would include (depending on the goals and targeted platform),
- SMART (Specific, Measurable, Achievable, Realistic, Timely) goals
- Segregated marketing goals to achieve business goals
- What the overall marketing strategy looks like
- Who you would target as your customers
- Types of content and number of content you would need to create for respective marketing channel
- Keyword research for each content targeting SEO and customer journey stages, if any
- Briefs for content creators and designers
- Content marketing process to distribute content
- Content performance KPIs
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