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  1. EF-Roger

    EF-Roger Entrepreneur

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    The Federal Trade Commission (FTC) on Wednesday announced that Vemma Nutrition — a multilevel marketing firm that relies on independent salespeople, called affiliates, to buy and sell its energy drinks, diet shakes and supplements — has been shut down for engaging in “deceptive and unlawful acts and practices.” The announcement followed an Aug. 17 suit filed against the company, in which the FTC accused it of operating as an illegal pyramid scheme.

    In October, Al Jazeera exposed the company’s predatory practices and the lucrative lifestyle it afforded CEO Benson Keith Boreyko in a series about multilevel marketing firms. In the stories about Vemma, Al Jazeera detailed how the company rebranded itself to appeal to unsuspecting teens with its Young People Revolution, or YPR, movement. The stories unearthed information about his former company New Vision, which was also shut down by the FTC because of its claims that its supplements could cure attention deficit disorder. In 2011 he changed the name of New Vision International Holdings Inc. to Vemma International Holdings Inc.

    Read more FTC: Vemma Shut Down for Running Pyramid Scheme | Al Jazeera America
     

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