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This Industry Just Had an Incredible Year

Discussion in 'General Business and Entrepreneurship' started by EF-Roger, Jan 20, 2016.

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  1. EF-Roger

    EF-Roger Member

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    Jedi warriors, genetically modified dinosaurs and a gang of rescue pups helped the toy industry deliver its most robust growth figures in more than a decade.

    According to data released by The NPD Group on Wednesday, U.S. toy sales increased 6.7 percent to $19.4 billion last year, topping the firm's estimate for 6.2 percent growth.

    A diverse selection of toys drove gains across nine of the 11 subcategories tracked by The NPD Group, including games and puzzles, building sets, and action figures and accessories. Only arts and crafts and youth electronics posted declines, of 4.3 percent and 4.9 percent, respectively.

    "The toy industry had an incredible year and, as is typically the case, there isn't one reason," said Juli Lennett, The NPD Group's U.S. toys industry analyst.

    Read more This Industry Just Had an Incredible Year
     

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