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People buying Volvo's new XC90 SUV only want the most expensive model

Discussion in 'Cars and Vehicles' started by EF-Roger, Aug 22, 2015.

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  1. EF-Roger

    EF-Roger Entrepreneur

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    Volvo's new luxury SUV will use crystal Champagne glasses to take on Range Rover

    When it first unveiled its second-generation XC90 a year ago, Volvo said it would be going after premium buyers, those that normally shopped at brands like Audi and BMW.

    This was made clear when Volvo announced at the market debut that prices would start just under $50k, close to where similar offerings from the German brands start.

    Well, it seems this hasn’t put off buyers as Volvo sold significantly more XC90s than it had expected. The automaker has received nearly 57,000 orders worldwide so far this year, outstripping forecast sales of 50,000 for the year.



    Read more: People buying Volvo's new XC90 SUV only want the most expensive model - Business Insider
     

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