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  1. EF-Roger

    EF-Roger Entrepreneur


    There’s a new sheriff in town. That was the message gleaned from the massive images of the Michael Kors Jetmaster Automatic plastered all over Baselworld this year: on billboards, the sides of buses, everywhere. This campaign looked expensive and confident, even bold amidst the natural high-end habitat of Rolex, Omega, Patek, et al. It seemed to be intentionally placed in the absolute heart of the watch industry, at the exact moment when it had the unwavering eyes of the media on it. Michael Kors, which is sold and manufactured by the dominant Fossil group, was letting the world know it had arrived, and with a “real” watch to boot – “real” being a watch-snob synonym for a mechanical, automatic watch you might not be embarrassed to be seen on your wrist around other enthusiasts.

    Read more Michael Kors Jetmaster Automatic Watch Review | aBlogtoWatch
    mana6d720 likes this.

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