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Abercrombie & Fitch has completely reinvented itself

Discussion in 'Fashion and Accessories' started by EF-Roger, Aug 24, 2015.

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  1. EF-Roger

    EF-Roger Member

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    abercrombie-and-fitch-logo.png

    For years, Abercrombie & Fitch was synonymous with preppy polo shirts, sexy ads, and loud logos that would appeal to a largely teenage audience.



    But as sales decline and teens move away from the brand names that once ruled the mall, the retailer is trying a different approach that includes ads with classic designs devoid of logos.

    This is all appears to be part of the once once-dominant teen retailer's efforts to market to a broader audience that includes both teenagers and those in their 20s and beyond.



    Read more: Abercrombie & Fitch is reinventing itself - Business Insider
     
  2. K

    K Member

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    Interesting move, they never helped themselves tho with all their on goings before.
     
  3. EF-Roger

    EF-Roger Member

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    I know! It will be interesting to watch them and where they go from here in the next few years.
     

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