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  1. Michelle Bondesio

    Michelle Bondesio Business Owner Entrepreneur

    The 5 mistakes mentioned in this post on Entrepreneur are easy to make and interconnected.

    Creating brand consistency allows you to appeal more strongly to a particular customer niche, so your audience assumptions need to match the niche. The niche and assumptions about the audience within that niche need to be tested, which requires investing resources (be they time or money or both).

    It starts with the brand but which ones do you think are most important?

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